大家好～
在現今這個競爭激烈的市場裡，堅持商品的最好品質與提供最佳的服務固然能夠留住顧客，但一個新興的產業在創起之時，若運用撼動人心的品牌故事來輔助行銷，將能更輕易地深植人心，讓消費者印象深刻。
行銷就從一個好故事作為起點，因為一個簡短又撼動人心的故事行銷，不光是會讓人感動，背後也潛在著無限商機，甚至可能促進媒體曝光率。那麼究竟該如何打造一篇成功的品牌故事呢?
就先讓我們一起來了解品牌故事的分類吧！遠見雜誌將品牌故事區分為三大類，分別有「創辦人故事」 、「產品成分和功能」、「使用者故事」，讓我們一起來深入了解吧！
遠見雜誌-好品牌怎麼說故事？
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