【行銷學】網路讀書會:吸引人的Brand Story

大家好~

  在現今這個競爭激烈的市場裡,堅持商品的最好品質與提供最佳的服務固然能夠留住顧客,但一個新興的產業在創起之時,若運用撼動人心的品牌故事來輔助行銷,將能更輕易地深植人心,讓消費者印象深刻。

  行銷就從一個好故事作為起點,因為一個簡短又撼動人心的故事行銷,不光是會讓人感動,背後也潛在著無限商機,甚至可能促進媒體曝光率。那麼究竟該如何打造一篇成功的品牌故事呢?

  就先讓我們一起來了解品牌故事的分類吧!遠見雜誌將品牌故事區分為三大類,分別有「創辦人故事」 、「產品成分和功能」、「使用者故事」,讓我們一起來深入了解吧!

遠見雜誌-好品牌怎麼說故事?
http://www.gvm.com.tw/Boardcontent_14967_3.html

128 thoughts on “【行銷學】網路讀書會:吸引人的Brand Story

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  2. It’s the paramount rather around. Every tom is pleasant. As nice as ever. Craig called my mom and helped her put away shekels on her meds. My conserve ran in view of his meds and was happily helped out after hours.

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